The Brief: Uber needed to differentiate itself from it’s closest rival which offers the exact same service. So our task was to turn passive passengers into loyal riders.
The Concept: Introducing #UberLegends - an award winning data driven campaign that mined real rider data to find genuine stories that then became our legends. Legends were given their very own outdoor and online shout outs to show our riders just how much they mean to us.
Social Films
Case Study