The Brief: It’s April Fool’s. So the brief was simple: Create a fun, humorous April fool that builds brand love and likeability and at that causes a PR stir that gets people talking and also wondering... is this for real?
The Concept: The Daily Grind Cafe. The World’s first fit-cafe for a region that still needs a bit of a push into fitness but loves coffee and cafe’s. So we merged the two world’s to create a comically absurd concept.
PR & News
