(Creativepool Annual 2016 - Winner)
This hard hitting campaign told the story of Emily, a victim of child sexual exploitation and used a child's height chart to illustrate the effects its had through her years of abuse. The campaign was fronted by a TV and content ad, filmed by Emmy Award winning 'Luther' director Sam Miller, and supported by digital and social along with a direct mail campaign in the form of a full size height chart detailing Emily's harrowing story.
TV ad
DM Piece
PR
