Brief Since it’s foundation in 1861 Royal London has looked after every one of its customers with honest, old-fashioned values. In this ad, we were asked to build on their ‘We’re so yesterday’ positioning to talk to those aged 30-50 about how Royal London offer marketing leading life insurance without all the painful red tape.
Concept We put our message within the context of an olden day dentist to make our point about the painful nature of dealing with other insurance providers.
We wanted our commercial to be flexible, with a modular mid section that could be updated to offer a different CTA depending on who is watching the ad, with each CTA beautifully crafted and built into the commercial.
