Case Film
The Brief: To create a unique national day celebration for Mitsubishi Outlander
The Concept: Inspired by the ancient oral traditions of Arabic poetry, where verse was born from vast landscapes and endless journeys, we dared to ask: what if a car could tell us how it feels the road?
Over 800 kilometers, across all Seven Emirates, the Mitsubishi Outlander became something unprecedented: a poet. Mounted on its dashboard, an AI-powered poetry camera read the shifting landscape in real time, desert giving way to mountain, city dissolving into coastline, and translated every mile into verse.
This is the world's first poetry written by a car. Not generated in a studio or prompted at a desk, but earned, kilometer by kilometer, through the same rugged terrain the Outlander was built to master.
Craft Board
Craft Images
Poetry Film
BTS
Social Stories - Digital Diary
