The Brief: Emirates NBD have a range of innovative savings products that help young people save in a way that’s new and fun. However, the tricky part about the topic of saving is that it’s seen as a bit of a drag. So how could we get young people to be more enthusiastic about saving without making them feel like they’re losing out on the fun in their lives?
The Concept: Cue Phil and Mahfouz. The antithesis of young fun loving people. Two painfully boring fellows who save and scrimp every fil at the detriment of their lives. To simply say that with Emirates NBD’s new savings products, you don’t have to become a Phil or a Mahfouz.