The Brief: Jawwy had just arrived to the telco industry. And armed with fact that they give money back for unused minutes and data at the end of each month, they had something to say. And wanted us to help them say it in such a way that made people laugh, but also understand that with Jawwy, life is alot fairer.
The Concept: We created a series of real life pranks, where the would be face of Jawwy - Khaled Al Jasmi stormed several establishments around Riyadh and demanded a portion of money back for things he’d not fully used. Predictably failing each time, but highlighting Jawwy’s fairness and how we always give you back your money for what you don’t fully use. Because life’s alot fairer with Jawwy.