The Brief: Create an entertaining and humouros social campaign to grow brand love and get people talking about flyadeal’s low fares
The Concept: The #ForAnyReason campaign was created to say that flyadeal’s fares are just so low that you don’t need any special reason to fly. You can fly for any reason, no matter how stupid.
Activation: To take this premise to the next level, we asked people to share their reason to fly with #ForAnyReason. We then picked one of the most frivolous reasons and flew them for real from one side of the Kingdom to the other to fulfil their ridiculous reason.